Having conducted interview preparation sessions for hundreds of organizations, many of them on multi-year retainers, Zero Hour Strategy adopts a training approach that merges both the message needs of the organization with the organization with the news gathering needs of the reporter. We offer both intro and advanced sessions, and all of our sessions provide media response theory, interview analysis, on-camera recording and group feedback. All participants have the opportunity to play both the role of reporter and respondent. In particular, we:

• Provide tailored media sessions for executives, field staff, subject matter experts and communications professionals;

• Use the unique and highly effective Zero Hour Strategy ASK response-formula;

• Focus on how to develop effective ‘message tiers’

• Work with clients to tailor a series of issue-specific interview preparation sessions