What topics should they speak to? How involved should the C-suite be in identifying and evaluating emerging issues? How and when should board directors be apprised of potential threats to an organization’s reputation? At Zero Hour Strategy, we specialize in providing executives with the type of counsel that helps shape decision making during crisis. In particular we:

• Provide confidential one-on-one executive crisis training sessions and interview preparation support;
• Clarify the unique nature of communicating during a crisis, and why it differs dramatically from routine business communications;
• Define the value proposition of C-suite communications, and outline public expectations of executive accountability;
• Demystify when executives, subject matter experts, legal counsel, and public relations / investor relations should support the communications effort during a crisis;
• Outline key principles of corporate apologies, and how to build stakeholder trust;
• Provide guidance on what types of messages executives should use at various stages of a crisis or issue;